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James Wang

Founder and COO of 100% PURE®

100% PURE Founder James Wang

Although James Wang was originally set on a future in investment banking upon graduation, his path changed when learning about the serious problems that underlied the cosmetic and beauty industry. Inspired by his sister Susie, James helped manufacture 100% PURE®’s early products and used the money he’d saved during his time in college to seed the financing for 100% PURE®, leading charge behind all of the company’s sustainability methods of construction and operational projects. Entrenched in all things operations, James can often be found getting his hands dirty with new building projects or maintenance around the San Jose headquarters. This busy husband and new dad spends his free time sneaking out to enjoy fresh air and solitude on the golf course.

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Unlock Free Samples

GET 2 FREE SAMPLES WITH ANY $25 PURCHASE.

Multi Vitamin Serum Sample Packet

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Multi Vitamin Serum Sample Packet

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Charcoal Clay Cleanser Sample Packet

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Charcoal Clay Cleanser Sample Packet

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Hydra Drench Cream Sample Packet

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Hydra Drench Cream Sample Packet

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Kelp & Mint Shampoo Sample Packet

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Kelp & Mint Shampoo Sample Packet

Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

Hand Sanitizer Gel Sample Packet

Available in US only. Unavailable for expedited shipping.

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Hand Sanitizer Gel Sample Packet

Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

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Sample Packet Postcard: Tinted Moisturizer: Light/Medium

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Sample Packet Postcard: Tinted Moisturizer: Light/Medium

Ultra hydrating tinted moisturizer made with aloe and cucumber juice, pigmented by fruit. Refreshes skin while providing dewy, light-medium coverage.

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Fruit Pigmented® Full Coverage Water Foundation: Medium/Tan

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Fruit Pigmented® Full Coverage Water Foundation: Medium/Tan

This foundation sample packet includes Luminous Primer and Fruit Pigmented® Full Coverage Water Foundation shades: OLIVE 3.0 / NEUTRAL 3.0 / OLIVE 4.0 / NEUTRAL 4.0

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Sample Packet Postcard: 2nd Skin Foundation: Light/Tan

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Sample Packet Postcard: 2nd Skin Foundation: Light/Tan

Ultralight serum foundation looks and feels like a second skin. Fruit pigmented® formula offers anti-aging benefits, medium-full coverage, and a satin finish.

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Blood Orange Shower Gel Sample Packet

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Blood Orange Shower Gel Sample Packet

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Luminous Primer Sample Packet

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Luminous Primer Sample Packet

This primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections.

Tinted Moisturizer: White Peach Sample Packet

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Tinted Moisturizer: White Peach Sample Packet

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Burdock & Neem Shampoo Sample Packet

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Burdock & Neem Shampoo Sample Packet

Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.

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2nd Skin Foundation: Shade #2 Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Green Tea EGCG Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Mattifying Primer Sample Packet

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Mattifying Primer Sample Packet

Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup.

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