Your Tote
 image,
1871 reviews

Color:

Blackest
Dark Cacao
Gleaming Pewter
CHOOSE Color
544 reviews

Color:

Pomegranate Wine
Strawberry
Mauvely
Pink Caramel
Naked
CHOOSE Color
385 reviews
822 reviews

Color:

Scotch Kiss
Rum Nougat
Butterchew
Ganache
Cherry Cordial
Truffle
CHOOSE Color
722 reviews
286 reviews
690 reviews

Color:

Medium Brown
Taupe
Soft Brown
Blonde
CHOOSE Color
264 reviews

Color:

Green
Yellow
Peach
CHOOSE Color
650 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
CHOOSE Color
412 reviews
469 reviews
272 reviews
152 reviews
541 reviews

Color:

Pink Gold Taffeta
Copper Gold
Moonstone Glow
CHOOSE Color
301 reviews
295 reviews
42 reviews
33 reviews
234 reviews

Color:

Starlight
Northern Light
CHOOSE Color

When you need the best all natural cosmetics jam-packed with vitamins, minerals, and ethically sourced ingredients, you need 100% PURE™. Rather than robbing your skin of its essential nutrients and hydration, our line of fruit-dyed natural eye and face makeup is made with nourishing ingredients to help promote healthy, hydrated-looking skin while accentuating your natural features. Complete your clean beauty routine and give your all natural makeup a smooth, stunning surface to work on with our natural skincare products.

The Truth About “Natural”

We’re going to let you in on a little secret: not all natural makeup is created equal. Cosmetic companies will oftentimes slap the word “natural” to their pretty packaging with little repercussions, selling makeup that isn’t all that great for you. The good news? It’s fairly easy to tell what natural makeup is the real deal and what isn’t; all you need to do is look at the ingredients. 

Faux-naturale cosmetics will often contain parabens, artificial pigments, silicones, PEGs, and talc. Parabens often contain synthetic estrogen compounds which can create hormonal changes in your body. Meanwhile, artificial dyes can be irritating to your skin or eyes, and talc (a key ingredient in blushes and powders) has been found to contain asbestos, a mineral silicate linked to serious respiratory problems!

Truly all natural makeup and cosmetics should never contain harmful ingredients. You can rest assured knowing that when you use 100% PURE™ non-toxic makeup, you’re getting the very best nature has to offer.

Natural Cosmetics You Can Trust

We make it easy to build a skincare routine that works best for you, with the potent natural ingredients sourced right from Mother Earth herself. After moisturizing with a natural face moisturizer, create a bright, hydrated canvas for a long-lasting flawless makeup application with our silicone-free face primer, a must-have for any beauty routine. 

Next, apply antioxidant-rich face foundation free from artificial fragrances, chemical preservatives to create an even complexion. Cover up pesky pimples, age spots, and even tattoos with a nourishing concealer with anti-aging benefits. 

Accentuating your natural features has never been easier (or cleaner) than with our Fruit Pigmented® makeup, including bronzers, blushes, highlighters, luminizers and natural eye makeup! While you’re at it, treat your lips to the TLC they deserve with an ultra-hydrating lipstick, gloss, or balm. If you plan on being in the sun, be sure to protect your skin from harmful UVA/UVB rays with natural sunscreen. At the end of a long day, treat yourself to one of our nutrient-rich natural face masks to simply and effectively wash away the day’s dirt and debris.

SHOP 100% PURE™ ALL NATURAL COSMETICS TODAY FOR THE TRIED AND TRUE NATURAL INGREDIENTS MAKEUP PRODUCTS YOUR SKIN WILL THANK YOU FOR.

Read More

Related blog post: 100% PURE Legacy Story: Fruit Pigmented® Makeup

}
BEFORE YOU CHECKOUT

Unlock Free Samples

GET 2 FREE SAMPLES WITH ANY $25 PURCHASE.

Multi Vitamin Serum Sample Packet

primary

Multi Vitamin Serum Sample Packet

[empty]

Charcoal Clay Cleanser Sample Packet

primary

Charcoal Clay Cleanser Sample Packet

[empty]

See full product

Hydra Drench Cream Sample Packet

primary

Hydra Drench Cream Sample Packet

[empty]

Kelp & Mint Shampoo Sample Packet

primary

Kelp & Mint Shampoo Sample Packet

Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

Hand Sanitizer Gel Sample Packet

Available in US only. Unavailable for expedited shipping.

primary

Hand Sanitizer Gel Sample Packet

Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

See full product

Sample Packet Postcard: Tinted Moisturizer: Light/Medium

primary

Sample Packet Postcard: Tinted Moisturizer: Light/Medium

Ultra hydrating tinted moisturizer made with aloe and cucumber juice, pigmented by fruit. Refreshes skin while providing dewy, light-medium coverage.

See full product

Fruit Pigmented® Full Coverage Water Foundation: Medium/Tan

primary

Fruit Pigmented® Full Coverage Water Foundation: Medium/Tan

This foundation sample packet includes Luminous Primer and Fruit Pigmented® Full Coverage Water Foundation shades: OLIVE 3.0 / NEUTRAL 3.0 / OLIVE 4.0 / NEUTRAL 4.0

See full product

Sample Packet Postcard: 2nd Skin Foundation: Light/Tan

primary

Sample Packet Postcard: 2nd Skin Foundation: Light/Tan

Ultralight serum foundation looks and feels like a second skin. Fruit pigmented® formula offers anti-aging benefits, medium-full coverage, and a satin finish.

See full product

Tinted Moisturizer: Peach Bisque Sample Packet

primary

Tinted Moisturizer: Peach Bisque Sample Packet

[empty]

Tinted Moisturizer: Golden Peach Sample Packet

primary

Tinted Moisturizer: Golden Peach Sample Packet

[empty]

Blood Orange Shower Gel Sample Packet

primary

Blood Orange Shower Gel Sample Packet

[empty]

Luminous Primer Sample Packet

primary

Luminous Primer Sample Packet

This primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections.

Tinted Moisturizer: White Peach Sample Packet

primary

Tinted Moisturizer: White Peach Sample Packet

[empty]

Burdock & Neem Shampoo Sample Packet

primary

Burdock & Neem Shampoo Sample Packet

Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.

See full product

2nd Skin Foundation: Shade #2 Sample Packet

primary

2nd Skin Foundation: Shade #2 Sample Packet

[empty]

2nd Skin Foundation: Shade #3 Sample Packet

primary

2nd Skin Foundation: Shade #3 Sample Packet

[empty]

2nd Skin Foundation: Shade #4 Sample Packet

primary

2nd Skin Foundation: Shade #4 Sample Packet

[empty]

2nd Skin Foundation: Shade #5 Sample Packet

primary

2nd Skin Foundation: Shade #5 Sample Packet

[empty]

Tinted Moisturizer: Sand Sample Packet

primary

Tinted Moisturizer: Sand Sample Packet

[empty]

Green Tea EGCG Cream Sample Packet

primary

Green Tea EGCG Cream Sample Packet

[empty]

Mattifying Primer Sample Packet

primary

Mattifying Primer Sample Packet

Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup.

X